Social Shelf was born from inspiration. Nearly 25 years ago, Frank Gussoni, a life-long entrepreneur and our founder had a successful local business that was small in comparison to its chain competitors. He needed to find a way to cut through the noise, rise above it and continue to grow. His efforts proved so successful that it eventually led to Frank opening A3 Media and placing media for other companies full-time.
Fast forward and you’ll find that A3 has worked with some very large regional and national clients. However, this has never diminished his quest to help smaller companies gain a larger share of business, like he did for himself. This goal was the motivating force behind the creation of Social Shelf.
Social Shelf was built for lesser known brands and companies that make great products, but don’t have the media capital to compete with the behemoth brands.
Those smaller brands that work hard every day to innovate but still need that extra push to help them connect with consumers at the perfect moment, when in the aisle, making their buying decision.
The goal was to build a system that is affordable, 100% accurate and eliminates media waste. Social Shelf is user engaged, eliminates ad fraud, and connects with consumers who want to know more about a brand before purchasing it.
Social Shelf is a great stand-alone advertising tool or can be used in conjunction with any brand’s existing media campaign, whether they be in-house or agency efforts.
Quarterly and yearly packages are affordable, and you’ll never exceed your budget.
Please give us a call if you would like to try Social Shelf.
We wish you continued success and keep on fighting!
The Virtues of Social Shelf
- Affordable since you set your spending limit.
- Facilitates low creative costs. You can use a cell phone.
- Eliminates ad fraud since its consumer engaged while shopping.
- Enables frequent creative changes and says more than traditional print ads.
- Offers absolutely no ad clutter. Your message is seen immediately.
- Provides total transparency on consumer engagement.
- Guarantees you only pay for the ads that are delivered.
- Preserves the environment since all ads are delivered digitally.
“There truly is no better time to connect with a consumer than when you have their undivided attention and right before they make their purchasing decision. Whether used alone or in conjunction with other mediums, Social Shelf will magnify your message and increase your market share.”